[slideshare id=24239528&doc=uwa-ebusiness-18jul13-130715040309-phpapp01] My latest slide pack on online marketing – for an MBA audience this coming Thursday; what works online? what does not? what’s my experience been over 14 years of doing aussiehome.com, reiwa.com and now businessnews.com.au? Enjoy 🙂Read More
A year ago, a good mate of mine raised the idea of travelling over east to watch the British and Irish Lions rugby test matches. “They only come here every 12 years, we’re both be turning 50, how about it?” And so, last Saturday saw me cheering along with 84,000 others in the deciding 3rd...Read More
[youtube http://www.youtube.com/watch?v=JL9SUtemSiU] Self made man John Hughes is an institution in Western Australia. Above you can hear him speak for about 35 minutes to a business crowd in Perth, in November 2011, then there’s a Q+A for another half hour. I’ve heard him speak a few times, and his direct no nonsense approach is always...Read More
[youtube http://www.youtube.com/watch?v=s3ho9B4VpS0] The other night I MC’d my first Business News event – their Rising Stars Awards. Before joining Business News, I’d attended their business breakfasts and 40under40 Awards, but never Rising Stars. It was a great night. I was gob smacked by what these private businesses had achieved. When I ran my own (small...Read More
In Walter Isaacson’s admirable biography on Steve Jobs, a central belief is noted: “If the big guy wins, it holds back innovation; they are a force for evil; we must be the force for innovation“. I’m not sure I totally agree with this notion, but I get what Apple were on about. Until recently, they...Read More
[slideshare id=21931922&style=border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px&sc=no] Click the presentation above to watch 20 quick slides on how to publicise your new business. Chock full of advice and examples from my experience with aussiehome.com. Some tips: it’s not sizzle, it about a single, clear message (e.g. Apple’s “Think Different”) people don’t listen anymore, but that’s OK,...Read More
Tweet Three years ago I wrote one of my first ever posts, ” Trend for 2010: it’s mobile stoopid!” Later that year the iPad was launched and the trend to mobile stepped up another level. Consider these stats: * Australia – 14th in list of countries in the number of smartphone subscribers (16m) = 50%...Read More
[ted id=28] Almost unbelievable that this classic TED talk from Seth Godin is 10 years old, but still spine tinglingly good. 17 mins of your time spent well. You have an idea, a new product, a new way of doing things… how do you get lift off? Simple, says Godin – make it remarkable –...Read More
Tweet It’s been interesting being on the other side of the world for a couple of weeks with no emails to read, and observing the rhythmic patter of social media output from friends and acquaintances. It’s been a real treat having quality time with my family, literally no work emails and no work to think...Read More
A day after I left REIWA, I addressed the current intake of the Founders Institute – an intense 12 week course for budding entrepreneurs. It was a nostalgic trip down memory lane remembering the 7-month journey from having the idea for aussiehome.com to launch in December 1999. The talk gives 10 tips… view hereRead More
