A classic: how to get your ideas to spread

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Almost unbelievable that this classic TED talk from Seth Godin is 10 years old, but still spine tinglingly good. 17 mins of your time spent well.

You have an idea, a new product, a new way of doing things… how do you get lift off? Simple, says Godin – make it remarkable – something that people will remark about.

Don’t talk to the mass market, talk to the fringes. The masses have too many options, not enough time, and have stopped listening. Who listens? The innovators and  early adopters. Talk to them, and make it easy for them to talk to the rest of the market.

That second bit is now made easier with social media, as the early adopters/innovators are all over social media.

Now go do it.

About the author

Charlie has spent more than 20 years in Perth’s tech and startup sector, firstly as a founder himself, through to exit, and more recently as a writer, advisor and investor. Originally from the UK, Charlie worked in Singapore before arriving in Perth in 1997 to do an MBA at UWA. Graduating as top student in 1999 he set up online real estate business aussiehome.com, running it for 10 years before selling to REIWA, whereupon Charlie ran reiwa.com. In 2013, he moved to Business News to lead their digital transformation as CEO, and then worked for the federal government’s Accelerating Commercialisation program, funding pre-revenue startups and innovative businesses. He now works in an advisory capacity for multiple tech and other businesses, is managing editor of Startup News and co-host of the Startup West podcast. He also writes a column for Business News on startups. Charlie sits on the advisory boards of WA Leaders, TEDxPerth, WAITTA, the Perth Symphony Orchestra, and the full board of Rise Network.

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