Most businesses understand they need a social media presence in much the same way that they knew they needed an Internet presence 15 or so years ago. The typical (and understandable) reactions I have heard from many businesses over the past few years is “I don’t have time” or “I don’t know what to do”....Read More
Hindsight is a wonderful thing, they say, and true enough, it is easier to make judgements when all the facts are in. However, neither is it a waste of time to review past decisions and see how you could have done things differently. Best not to indulge in the self pity of “if only”, but...Read More
The WordPress.com stats helper monkeys prepared a 2012 annual report. Here’s an excerpt: 600 people reached the top of Mt. Everest in 2012. This blog got about 5,100 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 9 years to get that many views....Read More
There’s something about gritty leaders who do everything by example that naturally appeals. They are leaders who you can follow, leaders you know will leave nothing left out on the battle field. If they lose, you know they have done their best. If you had to rely on anyone to do something extraordinary, you would...Read More
There’s a lot of tosh written and spoken about losing weight. Bunkum. I like old fashioned words – they have a strength. Tosh. Bunkum. Piffle. Watched a TV doco last night that debunked all the crazy theories and told it like it is. Worryingly, it started with a lean looking middle aged gent who actually...Read More
Social Media is all about people showcasing their lives. That’s it. Once you grasp this, you should see a way forward in how to use social media in business, says Shama Kabani… and her wonderful book “The Zen of Social Media Marketing“. Why don’t more people “like” your business on Facebook or follow it on...Read More
Three years ago I was fortunate enough to attend the Inman Real Estate Connect conference in New York. It was a life affirming week, clearly confirming things I knew were important, and inspiring me to continue the development of our own real estate portal that we ran at the time. Loads of new ideas were...Read More
A year ago I set myself a challenge. After talking about social media, blogging et al, for many years and telling others to get on board, I had never done much blogging myself. I had written some guest blogs and blogged a bit for my company, but not really grasped the nettle. So 2012 rolled...Read More
My other favourite speaker from today’s TEDxPerth was Tasha Broomhall and her talk about mental health – Are You Blooming? It was extremely personal for me, as my Mum suffered with terrible mental illness problems all the years I knew her; but Tasha deftly handled the subject, with some light hearted touches despite the serious...Read More
Today, I am attending the TEDxPerth – the first TED talk of its type in Perth, a series of thought provoking talks under the banner “ideas worth spreading”. Here are my notes of Andrew Jaspan’s talk – and an innovative idea to preserve journalism. Hello, I am a recovering journalist. Journalism is dying, and we...Read More
