By

Charlie Gunningham
In the THIRD post in this series on ‘how to win free media for your business’, we look at press releases. Earlier we looked at the importance of thinking like the media, and there were also 15 pieces of advice to bear in mind when contacting the media. A well written and target media release can...
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In the first post, we set the scene. Media is a tough business and you have to put yourself in their shoes if you are going to understand how to approach them. Below, there are 15 pieces of advice, that will help you win a nice steady stream of free media attention, which will strengthen...
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These days we are faced with a wide range of media channels. More than ever before. It’s a minefield. But there are ways to cut through… It’s a tough old business Firstly, perception switch. Think of things from the media’s point of view. Media has become a very tough business over the past decade or...
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I was speaking with an American CEO a few years ago, just after he had been in Perth a few months. “What’s the biggest difference between doing business in the States and here?” I asked him. “You guys sure love your coffee meetings,” he remarked, “Everyone just rings me up or emails and says ‘Let’s...
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It’s almost 30 years since I left the UK, and for the past 3 weeks I have visited family, friends, old haunts and new places while two unlikely events happened simultaneously – a heat wave that lasted two months (and counting) and a strong run by the plucky young English football team in the World...
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Every year since the mid 1990s, Mary Meeker has presented the latest internet trends in the US and globally. You can view her here delivering the latest trends for 2018 (she speaks for 33 minutes). In typical style, she speed clicks through no less than 294 slides at a rate of 1 every 6 seconds. Don’t blink, as it’s...
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I attended a public lecture from Dr Paul Arthur last week, on the topic of ‘the Tyranny of Digital‘. Dr Arthur, you may imagine from his lecture title, is not a fan of digital. Well, he kinda is, but he was there to warn us of the perils we are ‘sleep walking’ towards. Talking Points We...
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If you build it, they will come. Nonsense. If they come, build it. That’s pretty much the message I try to ram into new startups, imploring them to use the lean canvas, or some such method, to ‘just get out there’ and be nimble and responsive to customers’ needs, building up their business along the...
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With Australian companies feeling the pressure of digital disruption – a ‘damburst‘ if you will – new research has found three key areas that companies successful at digital marketing have in common. The research indicates that a clear strategy, team-wide digital literacy, and using data to shape narratives inside a company correlated strongly with the...
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20+ years ago my wife and I moved to Perth, and, although the locals would still regard me as a b$#@ding Pom, we are well and truly settled. Perth’s been great to us. We love the place. We now have 2 Aussie kids, who are privileged to be able to grow up in paradise. 20...
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About Charlie

For the past two decades, I have driven digital transformation and led change at various innovative companies, obtaining strong results.

Contact me to see if I can help.