Tag

business

The Coffee Meeting Pitch Mistake

I was speaking with an American CEO a few years ago, just after he had been in Perth a few months. “What’s the biggest difference between doing business in the States and here?” I asked him. “You guys sure love your coffee meetings,” he remarked, “Everyone just rings me up or emails and says ‘Let’s...
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Why most new products fail

If you build it, they will come. Nonsense. If they come, build it! That’s pretty much the message I try to ram into new startups, imploring them to use the lean canvas, or some such method, to ‘just get out there’ and be nimble and responsive to customers’ needs, building up their business along the...
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The 3 drivers of digital marketing success, that most businesses don’t have

With Australian companies feeling the pressure of digital disruption – a ‘damburst‘ if you will – new research has found three key areas that companies successful at digital marketing have in common. The research indicates that a clear strategy, team-wide digital literacy, and using data to shape narratives inside a company correlated strongly with the...
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Why Startups are easy, hard and mostly fail

The romance of cycling into a co working space, armed with a skinny latte, tight jeans and hipster looks can draw many to the promise of giving a startup a go. It could have been precipitated by being chucked out of that corporate job you always hated. Maybe you’ve struggled with an itch you just...
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The Rise of the Bots

Everywhere you turn these days there seems to be another potential tech disruptor raising its head above the parapet. The topic for today is the bot. The rather cutesy name – bot – conjures up a sci-fi future of robotic machines doing everything for us lazy humans, who might be otherwise left to sojourn on...
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Solve problem, have business

Many of us can make business seem a little bit more complicated than it is. Setting up a business is really easy. I did it (for the 2nd time in my life) this week . I had thought of a name, which had an available web address, a line that encapsulated what I would do,...
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Post Truth or Expensive Truth?

Do facts matter anymore? The person who would go on to win the 2016 US Presidential election made statements that were true (or mostly true) only 15% of the time over the election cycle. His opponent’s statements were true or mostly true 55% of the time. Fake news was shared more than correct news. Last year, the...
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Is your twitter account yours?

Does a company have the right to your twitter account after you leave their employment? Are they in control of what you send out while you work for them? Should they be? Can they be? Does it matter? These questions have vexed many a business owner and manager, and I’d like to share some of my...
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Company Directors Course – 5. Board effectiveness

The final day of the company directors course focussed on board effectiveness –  what is it? how can it be managed? what’s best practice? what are some of the traps? The first half involved long time board recruiter Mike Horabin sharing his vast knowledge and decades of hard won experience. The second half involved us being put...
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