In the first post, we set the scene. Media is a tough business and you have to put yourself in their shoes if you are going to understand how to approach them. Below, there are 15 pieces of advice, that will help you win a nice steady stream of free media attention, which will strengthen...Read More

Does a company have the right to your twitter account after you leave their employment? Are they in control of what you send out while you work for them? Should they be? Can they be? Does it matter? These questions have vexed many a business owner and manager, and I’d like to share some of my...Read More

A business owner friend and I were discussing the current business environment this week, and swapping notes on what works (and what does not) when it comes to increasing sales. Assuming the product and services are in demand and provide value to customers, there seem to be two relatively easy ways a business owner/development manager could increase sales … Attend...Read More

Last week I did a talk to BloomLab, the university based co-working space for student startup folk here in Perth, WA. My slides are visible above (and also here). Here is my 10 “flearnings” (learning from failures) – hard won advice from making the wrong decisions (many times), but learning from them. Startups are easy...Read More

I was lazily scrolling through LinkedIN the other day and got to that bit where people who you may know are served up to you as in some professional speed dating site (not that I know what that looks like). You know, the rows and rows of people who are linked to people you are linked...Read More

I’ve been on Twitter now for over 5 years, and this Tuesday I’m speaking at the AMI annual conference on ‘How to Rule the Roost with Twitter – and why you need to.‘ I believe I only know a small fraction of what Twitter can do, and probably practice even less. But if you were...Read More

The #icebucketchallenge is the viral social media event of the year, and unless you’ve been hiding under a rock these past few weeks, you’ve probably seen countless videos in your news feeds or read about it online, in the paper or on TV news. I succumbed last Sunday. My kids enjoyed the set up and...Read More

A CEO (of a company in the UK) put out a circular to his staff last week asking them how they could use social networking to “improve customer service” or “reduce potential complaints“. I find the question itself interesting (and revealing) – customer service is the experience the buyer has when they interact with your...Read More

I remember being very sceptical about Twitter when I first came across it in 2008, but being encouraged to give it a go, and then persist with it, it slowly became my favourite (and most useful) of all the social media. I can’t really imagine life without it now. { As some of you may...Read More

I am becoming more and more impressed with the new look Klout, a free service some may have dabbled with a few years ago, then put aside as a meaningless ‘online influence rating‘ score, and not much more. Well the guys and gals at Klout have been working away to improve things and add value (do...Read More