How to rule the roost with Twitter (and why you need to)

I’ve been on Twitter now for over 5 years, and this Tuesday I’m speaking at the AMI annual conference on ‘How to Rule the Roost with Twitter – and why you need to.‘ I believe I only know a small fraction of what Twitter can do, and probably practice even less. But if you were to drop me on a desert island with but one social media, I would take Twitter. Why? Because, it’s so damn powerful, and yet like most of the best things, incredibly simple.

Here’s a link to my Prezi

I remember getting on Twitter (rather begrudgingly – why do we need another social network? and with such a silly name?) and within 6 months I was running seminars that other people would pay to attend, to learn about Twitter… from me! Most people do not (and have not) persisted with it, most notably Bunnings, who seem to have ignored it with much disdain ever since they sent out their first (and as yet only) tweet on the 3rd Feb 2012 (having joined in May 2011 – so presumably they sat around and strategised what their first tweet would be for 8 months?). What a lost opportunity. Masters has tweeted out over 2,600 times and counting. They have a higher Klout score, thousands more followers and are engaging with their marketplace, being human, being social. Not that it’s a numbers game. It’s actually a quality, deep game.

With Twitter you can pin down topics, hear what people are saying about things right now, and interact, learn, engage and pass it forward. You can discuss, listen, remind, laugh, have a little dig, and discover incredible content.

The only way to find out is actually to go do it. Like most things.

About the author

Charlie has spent more than 20 years in Perth’s tech and startup sector, firstly as a founder himself, through to exit, and more recently as a writer, advisor and investor. Originally from the UK, Charlie worked in Singapore before arriving in Perth in 1997 to do an MBA at UWA. Graduating as top student in 1999 he set up online real estate business aussiehome.com, running it for 10 years before selling to REIWA, whereupon Charlie ran reiwa.com. In 2013, he moved to Business News to lead their digital transformation as CEO, and then worked for the federal government’s Accelerating Commercialisation program, funding pre-revenue startups and innovative businesses. He now works in an advisory capacity for multiple tech and other businesses, is managing editor of Startup News and co-host of the Startup West podcast. He also writes a column for Business News on startups. Charlie sits on the advisory boards of WA Leaders, TEDxPerth, WAITTA, the Perth Symphony Orchestra, and the full board of Rise Network.

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