In an era of selfies, self publishing and self everything you’d bet there would be a service that rates your influence online by giving you a score out of 100. Klout’s frighteningly simple idea came to founder Joe Fernandez while he had his face wired shut (really) after an operation. While recuperating he could only communicate via Facebook...Read More
Yesterday I attended XMediaLab’s ‘Video + Social’ conference. There were 5 main speakers, with information ranging from what you can do with video, to how trad media is dying (if not already dead) to how mobile fuels the demand for video via social. And loads more besides. It’s all about great content, and the Milennials (born...Read More
If you want to do more business, it is good to get out there and network. Not only is this good for business development, it is also good for your career. This is because the more people you meet, the more chances there are to meet someone who needs your services. While you don’t go...Read More
[slideshare id=24239528&doc=uwa-ebusiness-18jul13-130715040309-phpapp01] My latest slide pack on online marketing – for an MBA audience this coming Thursday; what works online? what does not? what’s my experience been over 14 years of doing aussiehome.com, reiwa.com and now businessnews.com.au? Enjoy 🙂Read More
[slideshare id=21931922&style=border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px&sc=no] Click the presentation above to watch 20 quick slides on how to publicise your new business. Chock full of advice and examples from my experience with aussiehome.com. Some tips: it’s not sizzle, it about a single, clear message (e.g. Apple’s “Think Different”) people don’t listen anymore, but that’s OK,...Read More
Tweet It’s been interesting being on the other side of the world for a couple of weeks with no emails to read, and observing the rhythmic patter of social media output from friends and acquaintances. It’s been a real treat having quality time with my family, literally no work emails and no work to think...Read More
A day after I left REIWA, I addressed the current intake of the Founders Institute – an intense 12 week course for budding entrepreneurs. It was a nostalgic trip down memory lane remembering the 7-month journey from having the idea for aussiehome.com to launch in December 1999. The talk gives 10 tips… view hereRead More
Most businesses understand they need a social media presence in much the same way that they knew they needed an Internet presence 15 or so years ago. The typical (and understandable) reactions I have heard from many businesses over the past few years is “I don’t have time” or “I don’t know what to do”....Read More
Social Media is all about people showcasing their lives. That’s it. Once you grasp this, you should see a way forward in how to use social media in business, says Shama Kabani… and her wonderful book “The Zen of Social Media Marketing“. Why don’t more people “like” your business on Facebook or follow it on...Read More
A year ago I set myself a challenge. After talking about social media, blogging et al, for many years and telling others to get on board, I had never done much blogging myself. I had written some guest blogs and blogged a bit for my company, but not really grasped the nettle. So 2012 rolled...Read More
