Anyone running a business should understand, with laser like clarity, the customer problems their business solves. Not only will this mean the business will be focussing on the right activities, it will also be the single greatest determinant of the business owner’s wealth. There’s a coffee shop (restaurant really, that also does a nice coffee)...Read More

Now in its second year, UWA showcased its Launchpad graduates – which gives participants full six credits for any undergrad course at the university – at an annual pitch night… ‘They never had uni courses like this in my day‘ – is what almost every audience member over the age of 25 was probably thinking, as...Read More

In the THIRD post in this series on ‘how to win free media for your business’, we look at press releases. Earlier we looked at the importance of thinking like the media, and there were also 15 pieces of advice to bear in mind when contacting the media. A well written and target media release can...Read More

In the first post, we set the scene. Media is a tough business and you have to put yourself in their shoes if you are going to understand how to approach them. Below, there are 15 pieces of advice, that will help you win a nice steady stream of free media attention, which will strengthen...Read More

These days we are faced with a wide range of media channels. More than ever before. It’s a minefield. But there are ways to cut through… It’s a tough old business Firstly, perception switch. Think of things from the media’s point of view. Media has become a very tough business over the past decade or...Read More

It’s almost 30 years since I left the UK, and for the past 3 weeks I have visited family, friends, old haunts and new places while two unlikely events happened simultaneously – a heat wave that lasted two months (and counting) and a strong run by the plucky young English football team in the World...Read More

With Australian companies feeling the pressure of digital disruption – a ‘damburst‘ if you will – new research has found three key areas that companies successful at digital marketing have in common. The research indicates that a clear strategy, team-wide digital literacy, and using data to shape narratives inside a company correlated strongly with the...Read More

A leader asks not commands, says ‘let’s go’ not ‘go’, develops people rather than orders people… a leader sets the tone, the culture, demonstrates the core values, which begets behaviour. A leader can’t be everywhere, do everything. So it’s crucial that they communicate clearly what they want the organisation or team to do, what the goals...Read More

Rather than put up an informed debate, all you need now do is roar ‘fake news!’ at anything you don’t like. How has it come to this? Right off the bat let’s be clear what ‘fake news‘ is. It’s pure fabrication, invention and lies dressed up as a news story. It is intended to deceive....Read More

You’re rushing to a city meeting. You hate being late. The traffic lining up to enter the freeway this morning is particularly heavy, and cars are inching their way, preserving their position, as you all shuffle forwards. At a traffic light, on red, you all stop. To your left side is a petrol station, from...Read More