Category

leadership
Watching the fall out from the 2016 Brexit vote has been met with increasing alarm and bewilderment. No matter what side of the debate you are on. The increasingly entrenched tribal views of each side of the Brexit question have added to the mess. No one is listening anymore. Hard, extreme core groups are facing...
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One hundred years ago today, at this time, the guns fell silent. The great war was over. We pause now to remember those that fell, that never came back, those that were scarred for life, families affected… the massive sacrifice. It was a bludgeoning war, a stalemate of forces stacked up against each other, smashing...
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Anyone running a business should understand, with laser like clarity, the customer problems their business solves. Not only will this mean the business will be focussing on the right activities, it will also be the single greatest determinant of the business owner’s wealth. There’s a coffee shop (restaurant really, that also does a nice coffee)...
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Now in its second year, UWA showcased its Launchpad graduates – which gives participants full six credits for any undergrad course at the university – at an annual pitch night… ‘They never had uni courses like this in my day‘ – is what almost every audience member over the age of 25 was probably thinking, as...
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In the THIRD post in this series on ‘how to win free media for your business’, we look at press releases. Earlier we looked at the importance of thinking like the media, and there were also 15 pieces of advice to bear in mind when contacting the media. A well written and target media release can...
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In the first post, we set the scene. Media is a tough business and you have to put yourself in their shoes if you are going to understand how to approach them. Below, there are 15 pieces of advice, that will help you win a nice steady stream of free media attention, which will strengthen...
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These days we are faced with a wide range of media channels. More than ever before. It’s a minefield. But there are ways to cut through… It’s a tough old business Firstly, perception switch. Think of things from the media’s point of view. Media has become a very tough business over the past decade or...
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It’s almost 30 years since I left the UK, and for the past 3 weeks I have visited family, friends, old haunts and new places while two unlikely events happened simultaneously – a heat wave that lasted two months (and counting) and a strong run by the plucky young English football team in the World...
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With Australian companies feeling the pressure of digital disruption – a ‘damburst‘ if you will – new research has found three key areas that companies successful at digital marketing have in common. The research indicates that a clear strategy, team-wide digital literacy, and using data to shape narratives inside a company correlated strongly with the...
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A leader asks not commands, says ‘let’s go’ not ‘go’, develops people rather than orders people… a leader sets the tone, the culture, demonstrates the core values, which begets behaviour. A leader can’t be everywhere, do everything. So it’s crucial that they communicate clearly what they want the organisation or team to do, what the goals...
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About Charlie

For the past two decades, I have driven digital transformation and led change at various innovative companies, obtaining strong results.

Contact me to see if I can help.