In Walter Isaacson’s admirable biography on Steve Jobs, a central belief is noted: “If the big guy wins, it holds back innovation; they are a force for evil; we must be the force for innovation“. I’m not sure I totally agree with this notion, but I get what Apple were on about. Until recently, they...Read More
[slideshare id=21931922&style=border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px&sc=no] Click the presentation above to watch 20 quick slides on how to publicise your new business. Chock full of advice and examples from my experience with aussiehome.com. Some tips: it’s not sizzle, it about a single, clear message (e.g. Apple’s “Think Different”) people don’t listen anymore, but that’s OK,...Read More
[ted id=28] Almost unbelievable that this classic TED talk from Seth Godin is 10 years old, but still spine tinglingly good. 17 mins of your time spent well. You have an idea, a new product, a new way of doing things… how do you get lift off? Simple, says Godin – make it remarkable –...Read More
A day after I left REIWA, I addressed the current intake of the Founders Institute – an intense 12 week course for budding entrepreneurs. It was a nostalgic trip down memory lane remembering the 7-month journey from having the idea for aussiehome.com to launch in December 1999. The talk gives 10 tips… view hereRead More
[slideshare id=18390369&style=border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px&sc=no] Taking the Plunge! from Charlie Gunningham (A talk I gave this week to a UWA undergrad class, entitled “Taking the Plunge: 10 lessons for entrepreneurs”) 1. Start Up is Easy Starting a business is easy, as it involves buying things. Buying a company name, a domain name, some IT...Read More
A full version of this post originally appeared in Property Portal Watch … PPT: How long have you been with REIWA? CG: Three years. It’s flown by. Part of me says “hey your job is not over yet!” but then again I suppose I leave something on the table for the next person. PPT: What...Read More
In 2006, my business school alumni held their annual dinner with then NAB CEO Ahmed Fahour as guest speaker. Not yet in his 40s, the eldest son of Lebanese immigrants, Fahour delivered an inspirational call to action for MBA graduates: “the MBA gets you to the door, but it’s up to you to walk on...Read More
[youtube http://www.youtube.com/watch?v=5BwzEAki4u8] I suppose I must have a 13 year itch. After 13 years in school teaching (3 jobs on 3 separate continents 1986-1999) I knew it was time for a change. Strangely, after a similar amount of time in online real estate (2 jobs, coFounder of aussiehome.com then reiwa.com Executive manager, 1999-2013) I also...Read More
Just spent an amazing weekend down at SpaceCubed in the city with 100 start up crazies, various organisers, mentors, pitch coaches and sundry other folk. Even the Lord Mayor was there at the outset on Friday night wishing us well. Yes, StartUp Weekend Perth 2 has just concluded, 6 months after the first ever attempt...Read More
Don’t believe someone else can speak to your customers or audience better than you can. You know your business inside out. That’s why social media is such a godsend. The customer is saying “tell us something, and then we might speak back”.Yet too much is business talk is one way. Getting your message out. Interrupting. ...Read More
