Run every business like a startup … the secret is how to keep that buzz, hunger and excitement going. Too many businesses are just dead boring. Going through the motions. Budgets and meetings. Political workplaces. Them and us. The thrill has gone. The edge has gone. It was there at the beginning, why must it...Read More
1.Mobile is a marketing medium, that’s it. It’s a priority because it gets results, which you need to measure – does it generate leads, get more listings, branding, improve custom service? 2.Your app will brand you like nothing else around at the moment – more than QR codes or SMS databases; an app says much...Read More
Most businesses understand they need a social media presence in much the same way that they knew they needed an Internet presence 15 or so years ago. The typical (and understandable) reactions I have heard from many businesses over the past few years is “I don’t have time” or “I don’t know what to do”....Read More
Hindsight is a wonderful thing, they say, and true enough, it is easier to make judgements when all the facts are in. However, neither is it a waste of time to review past decisions and see how you could have done things differently. Best not to indulge in the self pity of “if only”, but...Read More
There’s something about gritty leaders who do everything by example that naturally appeals. They are leaders who you can follow, leaders you know will leave nothing left out on the battle field. If they lose, you know they have done their best. If you had to rely on anyone to do something extraordinary, you would...Read More
Social Media is all about people showcasing their lives. That’s it. Once you grasp this, you should see a way forward in how to use social media in business, says Shama Kabani… and her wonderful book “The Zen of Social Media Marketing“. Why don’t more people “like” your business on Facebook or follow it on...Read More
One of my favourite examples of social media engagement is the Peter Shankman Mortons story (the Morton’s Steakhouse turned up with a free steak meal as he landed at Newark airport, after his joke tweet had requested it). The free publicity and branding this resulted in for Mortons was gold. And yet they probably did...Read More
Last night I attended a GMA event on ‘Leading Boards’ with Michael Chaney, Margaret Sears and Michael Smith – each have extensive Board experience, here are my notes: Chaney: putting a Board together has become more of a serious business usually there is a full search process, with a skills matrix showing gaps that need...Read More
[tweetmeme source=”ChazGunningham” only_single=false]Spent a day at our annual conference last week, and it was very impressive. 830 attendees, which made it the second largest of its kind in the country, and possibly the largest if you count numbers attending per day. But it is never quantity in these things, it is quality, and quality there...Read More
[tweetmeme source=”ChazGunningham” only_single=false]Just watched the highlights of the incredible last day of the Ryder Cup. In an unprecedented manner, Europe came from 4 points behind from the first two days play to snatch victory by one point, 14.5 to 13.5. In its 85 year history, the US had never lost from a 2-point final day...Read More
