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business
There are a gazillion books on selling, mainly because selling is hard. Buying is easy. You can certainly go ahead and read these ‘how to’ books (I haven’t read many)… but there’s nothing quite like the experience of sitting down and listening to people, prospects, experts… you will find your own sales style will come...
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[youtube http://www.youtube.com/watch?v=JL9SUtemSiU] Self made man John Hughes is an institution in Western Australia. Above you can hear him speak for about 35 minutes to a business crowd in Perth, in November 2011, then there’s a Q+A for another half hour. I’ve heard him speak a few times, and his direct no nonsense approach is always...
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[youtube http://www.youtube.com/watch?v=s3ho9B4VpS0] The other night I MC’d my first Business News event – their Rising Stars Awards. Before joining Business News, I’d attended their business breakfasts and 40under40 Awards, but never Rising Stars. It was a great night. I was gob smacked by what these private businesses had achieved. When I ran my own (small...
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In Walter Isaacson’s admirable biography on Steve Jobs, a central belief is noted: “If the big guy wins, it holds back innovation; they are a force for evil; we must be the force for innovation“. I’m not sure I totally agree with this notion, but I get what Apple were on about. Until recently, they...
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[ted id=28] Almost unbelievable that this classic TED talk from Seth Godin is 10 years old, but still spine tinglingly good. 17 mins of your time spent well. You have an idea, a new product, a new way of doing things… how do you get lift off? Simple, says Godin – make it remarkable –...
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A day after I left REIWA, I addressed the current intake of the Founders Institute – an intense 12 week course for budding entrepreneurs. It was a nostalgic trip down memory lane remembering the 7-month journey from having the idea for aussiehome.com to launch in December 1999. The talk gives 10 tips… view here
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[slideshare id=18390369&style=border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px&sc=no] Taking the Plunge! from Charlie Gunningham (A talk I gave this week to a UWA undergrad class, entitled “Taking the Plunge: 10 lessons for entrepreneurs”) 1. Start Up is Easy Starting a business is easy, as it involves buying things. Buying a company name, a domain name, some IT...
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Just spent an amazing weekend down at SpaceCubed in the city with 100 start up crazies, various organisers, mentors, pitch coaches and sundry other folk. Even the Lord Mayor was there at the outset on Friday night wishing us well. Yes, StartUp Weekend Perth 2 has just concluded, 6 months after the first ever attempt...
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A typical story I think… Aiming to buy some electrical goods, I took to the Internet to do some window shopping and check prices. Once there, I was impressed by the well thought out search engine and ease of use, such that I thought “why not buy online and have it delivered?” So I started...
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Don’t believe someone else can speak to your customers or audience better than you can. You know your business inside out. That’s why social media is such a godsend. The customer is saying “tell us something, and then we might speak back”.Yet too much is business talk is one way. Getting your message out. Interrupting. ...
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About Charlie

For the past two decades, I have driven digital transformation and led change at various innovative companies, obtaining strong results.

Contact me to see if I can help.