Flip Case … flipping brilliant

Earlier this week, the talents down at Filter Squad put up their latest creation – FlipCase – on the App Store. A free app, it uses the plastic case of the new iPhone 5C to create a Connect4 game – watch the 1 minute video above to see what I mean.

350,000 Youtube video views later – it looks like FlipCase has gone viral. What struck me was the simple genius of the idea, the lateral thinking involved in seeing the case as part of the exercise. In an era of complex virtual reality 3-D HD gaming, FlipCase returns us to a simpler, more innocent time, with a wave of warm nostalgia. It’s free, it’s fun – why not while away an empty moment?

The creators – Dave McKinney and Stuart Hall – are the same team behind the devastatingly awesome Discovr app – 3.5 million downloads and counting. They had an inkling about doing something for the new iPhone 5C. They had seen images of the new phone with its plastic cases, but did not have their hands on one. So, just in case (no pun intended) they could do something with it, they started mapping out how it might work, and how they could get the coloured circles to bounce on cue within the holes.

As soon as the new phones and cases came to town, Dave went down to Perth’s only Apple store, took some cases out to plonk over the screen (a helpful Apple employee pointed out they were supposed to go the other way), and bought three. After that , the whole thing was then cranked out in 2 days.

Why do a free app? How can they benefit? The guys just want to create something cool. They thought it would be fun to do, and that people might like it. Something novel, something they could be proud of. The PR benefits of being mentioned on PC Mag.com , CNet AustraliaPolygon and dozens more are probably more than enough for Filter Squad. One comment simply says : “humans are great.

Job done boys. Well done.

Meanwhile, download FlipCase and flip out your brain… flipping brilliant!

FlipCase is an App optimised for iPhone5 and the latest iOS7 operating system

Dave McKinney (@davidkmckinney)
Stuart Hall (@stuartkhall)

About the author

Charlie has spent more than 20 years in Perth’s tech and startup sector, firstly as a founder himself, through to exit, and more recently as a writer, advisor and investor. Originally from the UK, Charlie worked in Singapore before arriving in Perth in 1997 to do an MBA at UWA. Graduating as top student in 1999 he set up online real estate business aussiehome.com, running it for 10 years before selling to REIWA, whereupon Charlie ran reiwa.com. In 2013, he moved to Business News to lead their digital transformation as CEO, and then worked for the federal government’s Accelerating Commercialisation program, funding pre-revenue startups and innovative businesses. He now works in an advisory capacity for multiple tech and other businesses, is managing editor of Startup News and co-host of the Startup West podcast. He also writes a column for Business News on startups. Charlie sits on the advisory boards of WA Leaders, TEDxPerth, WAITTA, the Perth Symphony Orchestra, and the full board of Rise Network.

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