It’s good to size things up first. It’s good to be prepared. It’s good to do your homework. But sometimes, you just need to pick up the phone, make the call. The cost of hesitation can be high.

One thing I’ve learned in business is that sales people actually like being sold to. They respect someone who persists, and patience and persistence wins in the end. The fly by night job hoppers don’t last. The get rich slow schemes are the best. Build trust, win them over, and then when you have their business, shock them with how good you are.

So, after you’ve pysched yourself up, pick up the phone, make that appointment, because you know what you do is good, and you know the clients actually need you, ad how the prospects are missing something when they don’t have what you provide. So don’t let someone else get in there. Go on, do it now!

Photo Credit: AnimalPictures3.com

About the author

20+ years in Perth’s business, tech, media and startup sectors, from founder through to exit, as CEO, mentor, advisor / investor, and in federal and state government. Originally an economics teacher from the UK, working in Singapore before arriving in Perth in 1997 to do an MBA at UWA. Graduating as top student in 1999, Charlie co-founded aussiehome.com, running it for 10+ years before selling to REIWA, to run reiwa.com. In 2013, moved to Business News, became CEO, then worked on the Australian government’s Accelerating Commercialisation program. In 2021, helped set up and launch The Property Tribune, and was awarded the Pearcey WA Entrepreneur of the Year (at the 30th Incite Awards). In 2022, he became Director Innovation, running the 'New Industries Fund' at the Department of Jobs, Tourism, Science and Innovation (JTSI).

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