Things that creep up on you can be the hardest to recognise and defend against. Whether they be imaginary spooks hiding in the dark to frighten you from your slumbers, or people quietly tip toeing up behind you to shout ‘boo!’ in your ear, if you don’t see it coming, it can be unnerving when it’s...Read More

The latest newspaper circulation figures for Australian media organisations make for more sorry reading. Every title, no matter how they try to dress it up (and, boy, have they tried) is in the red, as the graphic above shows (courtesy: ABC News). Fairfax media seem to have totally given up on print’s future, calling the newspaper...Read More

I think I was on my first long haul airplane flight 30 years or so ago when the idea struck me. Back then jumbo jets took 30 hours to fly to Australia from the UK with 5 stop overs. At your seat you could flick the channel of the entertainment system’s handset to hear comedy, the latest pop hits,...Read More

[slideshare id=28001741&doc=shifttomobile-131107071556-phpapp01] A few weeks ago I presented at the inaugural BigTech13 conference in Perth; topic was ‘mobile and its effects on business’. I spoke about the shift from print to online, and then within that shift is the shift to mobile (and within that will next be the shift to wearables). The thing about...Read More

Tweet Three years ago I wrote one of my first ever posts, ” Trend for 2010: it’s mobile stoopid!” Later that year the iPad was launched and the trend to mobile stepped up another level. Consider these stats: * Australia – 14th in list of countries in the number of smartphone subscribers (16m) = 50%...Read More

1.Mobile is a marketing medium, that’s it. It’s a priority because it gets results, which you need to measure – does it generate leads, get more listings, branding, improve custom service? 2.Your app will brand you like nothing else around at the moment – more than QR codes or SMS databases; an app says much...Read More