A typical story I think… Aiming to buy some electrical goods, I took to the Internet to do some window shopping and check prices. Once there, I was impressed by the well thought out search engine and ease of use, such that I thought “why not buy online and have it delivered?” So I started...Read More
1.Mobile is a marketing medium, that’s it. It’s a priority because it gets results, which you need to measure – does it generate leads, get more listings, branding, improve custom service? 2.Your app will brand you like nothing else around at the moment – more than QR codes or SMS databases; an app says much...Read More
Most businesses understand they need a social media presence in much the same way that they knew they needed an Internet presence 15 or so years ago. The typical (and understandable) reactions I have heard from many businesses over the past few years is “I don’t have time” or “I don’t know what to do”....Read More
Social Media is all about people showcasing their lives. That’s it. Once you grasp this, you should see a way forward in how to use social media in business, says Shama Kabani… and her wonderful book “The Zen of Social Media Marketing“. Why don’t more people “like” your business on Facebook or follow it on...Read More
Three years ago I was fortunate enough to attend the Inman Real Estate Connect conference in New York. It was a life affirming week, clearly confirming things I knew were important, and inspiring me to continue the development of our own real estate portal that we ran at the time. Loads of new ideas were...Read More
A year ago I set myself a challenge. After talking about social media, blogging et al, for many years and telling others to get on board, I had never done much blogging myself. I had written some guest blogs and blogged a bit for my company, but not really grasped the nettle. So 2012 rolled...Read More
Today, I am attending the TEDxPerth – the first TED talk of its type in Perth, a series of thought provoking talks under the banner “ideas worth spreading”. Here are my notes of Andrew Jaspan’s talk – and an innovative idea to preserve journalism. Hello, I am a recovering journalist. Journalism is dying, and we...Read More
One of my favourite examples of social media engagement is the Peter Shankman Mortons story (the Morton’s Steakhouse turned up with a free steak meal as he landed at Newark airport, after his joke tweet had requested it). The free publicity and branding this resulted in for Mortons was gold. And yet they probably did...Read More
Ten years ago, in between the arrival of child one and child two, we extended our house converting it from a 3 to 4 bedroom. In the process the roof line was pitched upwards and outwards making for a huge space I always figured would be useful one day. And so it was I found...Read More
[tweetmeme source=”ChazGunningham” only_single=false]RE BarCamp Perth 2012 was a distinct improvement on last year. Not to say the last year’s was not good, but this year (perhaps because some of us had done it before?) involved more sharing amongst attendees. And the more you gave, the more you took away. For those of you not familiar...Read More
