[slideshare id=21931922&style=border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px&sc=no]
Click the presentation above to watch 20 quick slides on how to publicise your new business. Chock full of advice and examples from my experience with aussiehome.com.
Some tips:
- it’s not sizzle, it about a single, clear message (e.g. Apple’s “Think Different”)
- people don’t listen anymore, but that’s OK, talk to the innovators and early adopters, they listen
- don’t talk to the mass market (too expensive to get their attention), let the early adopters spread the word
- make your idea easy to spread – social media can help
- free media is available – journalists have stories to find, make it easy for them
- media attention is great for credibility with investors, staff, clients, prospects… free marketing
- treat journos like clients; keep in touch, listen and take them for coffee
- use parochial nature of WA to release stories of plucky WA companies doing well
- managing your online reputation involves gaining control of Google search results
- don’t “streisand yourself” – stifling debate and free speech in an over reaction
[presentation was first made to Founders Institute, 23 May 2013]
