In the first post, we set the scene. Media is a tough business and you have to put yourself in their shoes if you are going to understand how to approach them. Below, there are 15 pieces of advice, that will help you win a nice steady stream of free media attention, which will strengthen...Read More

Social Media is all about people showcasing their lives. That’s it. Once you grasp this, you should see a way forward in how to use social media in business, says Shama Kabani… and her wonderful book “The Zen of Social Media Marketing“. Why don’t more people “like” your business on Facebook or follow it on...Read More