1.Mobile is a marketing medium, that’s it. It’s a priority because it gets results, which you need to measure – does it generate leads, get more listings, branding, improve custom service? 2.Your app will brand you like nothing else around at the moment – more than QR codes or SMS databases; an app says much...Read More

Social Media is all about people showcasing their lives. That’s it. Once you grasp this, you should see a way forward in how to use social media in business, says Shama Kabani… and her wonderful book “The Zen of Social Media Marketing“. Why don’t more people “like” your business on Facebook or follow it on...Read More

Three years ago I was fortunate enough to attend the Inman Real Estate Connect conference in New York. It was a life affirming week, clearly confirming things I knew were important, and inspiring me to continue the development of our own real estate portal that we ran at the time. Loads of new ideas were...Read More

A year ago I set myself a challenge. After talking about social media, blogging et al, for many years and telling others to get on board, I had never done much blogging myself. I had written some guest blogs and blogged a bit for my company, but not really grasped the nettle. So 2012 rolled...Read More

Today, I am attending the TEDxPerth – the first TED talk of its type in Perth, a series of thought provoking talks under the banner “ideas worth spreading”. Here are my notes of Andrew Jaspan’s talk – and an innovative idea to preserve journalism. Hello, I am a recovering journalist. Journalism is dying, and we...Read More

[youtube http://www.youtube.com/watch?v=y1g6vZwPAM0] A new toy. A rainy Saturday afternoon. My daughter was eager to learn how to make videos from her iPod Touch, so we downloaded the iMovie app ($5) and we were away. She making funny videos of her friends, and me making some of our recent holiday and an overview of the RE...Read More

Ten years ago, in between the arrival of child one and child two, we extended our house converting it from a 3 to 4 bedroom. In the process the roof line was pitched upwards and outwards making for a huge space I always figured would be useful one day. And so it was I found...Read More

[tweetmeme source=”ChazGunningham” only_single=false]RE BarCamp Perth 2012 was a distinct improvement on last year. Not to say the last year’s was not good, but this year (perhaps because some of us had done it before?) involved more sharing amongst attendees. And the more you gave, the more you took away. For those of you not familiar...Read More

[tweetmeme source=”ChazGunningham” only_single=false]Last year I attended Perth’s first ever ‘RE BarCamp‘, which is a novel way for real estate people to learn more about their craft from from others working in their industry. It is novel in many ways: – it works best if attendees actively share their experiences and are willing to (potentially) give...Read More

[tweetmeme source=”ChazGunningham” only_single=false]Is Perth a good place for startups? The jury’s out on this one, with some folks at the recent StartUp Weekend launch saying “absolutely” and yet others decrying Perth’s lack of funding and big win examples. It’s certainly true that there are some cool start ups here in WA, with Discovr being a very...Read More