Do clients of yours, of many years standing, drift off and do business elsewhere? Frustrating isn’t it?! Anyone in sales knows the hard smack of rejection this emotes. Not nice.  Consumer behaviour theory will tell you that people make purchasing decisions based on a variety of factors – with primacy and recency being high among them....Read More

You and I spend far too much time on email. Worse, it interrupts our days, and we’ve become slaves to it. We even check our messages in the car at red lights (which is illegal – you are not even allowed to touch your mobile device while in a car), and it’s become the bane...Read More