One of my favourite examples of social media engagement is the Peter Shankman Mortons story (the Morton’s Steakhouse turned up with a free steak meal as he landed at Newark airport, after his joke tweet had requested it). The free publicity and branding this resulted in for Mortons was gold. And yet they probably did...Read More
[tweetmeme source=”ChazGunningham” only_single=false]Last year I attended Perth’s first ever ‘RE BarCamp‘, which is a novel way for real estate people to learn more about their craft from from others working in their industry. It is novel in many ways: – it works best if attendees actively share their experiences and are willing to (potentially) give...Read More
[youtube http://www.youtube.com/watch?v=b3hi0V13oag&w=590&h=332] Watch the Brian Solis video – go on, it’s only 11 minutes, and he is an entertaining presenter. It’s OK, I can wait til you have finished. I’ll just quietly hum to myself, ho hum, hum, hum… ~~~ 11 minutes passes ~~~ Good wasn’t it? I enjoyed Brian’s beginning with the subtle mickey...Read More
[tweetmeme source=”ChazGunningham” only_single=false] I don’t now when it started, but it could have been a valiant explorer in a home made boat crossing the waters to another land, or trekking over a distant mountain. They found other peoples, communicated probably through sign language, and perhaps swapped some products in a mutually beneficial trade. All such...Read More
In the late eighteenth century, the English philosopher Jeremy Bentham devised a circular building that allowed the observers in an institution to keep an eye on the inmates without the inmates knowing when (and if) they were being observed. The design was a circular structure with a tall central tower. He called it a Panopticon,...Read More
This post appeared first on ResidentialSettlements.com.au: an interview with me about real estate Internet marketing… As manager for reiwa.com, Charlie Gunningham is switched on when it comes to the ins and outs of online marketing. Below, he reveals the biggest marketing mistakes real estate agents are making, and how agents can get social media and...Read More
Here’s some great advice about Twitter from someone in the States whose been on Twitter for 5 years… When I first saw Twitter my reaction was the same as everyone else’s. I did not “get it.” It took six months of trial before I learned to appreciate Twitter and to stop overthinking it. There isn’t...Read More
A few weeks ago, distracted and sleepy I backed my car into our limestone wall. I should’ve known better, especially as my wife was watching on. It was highly embarrassing. I stupidly had the radio on, was fiddling with my sunglasses and probably the phone at same time. I ignored the increasingly rapid pips of the reverse sensors...Read More
