Watching the fall out from the 2016 Brexit vote has been met with increasing alarm and bewilderment. No matter what side of the debate you are on. The increasingly entrenched tribal views of each side of the Brexit question have added to the mess. No one is listening anymore. Hard, extreme core groups are facing...Read More

In the THIRD post in this series on ‘how to win free media for your business’, we look at press releases. Earlier we looked at the importance of thinking like the media, and there were also 15 pieces of advice to bear in mind when contacting the media. A well written and target media release can...Read More

In the first post, we set the scene. Media is a tough business and you have to put yourself in their shoes if you are going to understand how to approach them. Below, there are 15 pieces of advice, that will help you win a nice steady stream of free media attention, which will strengthen...Read More

These days we are faced with a wide range of media channels. More than ever before. It’s a minefield. But there are ways to cut through… It’s a tough old business Firstly, perception switch. Think of things from the media’s point of view. Media has become a very tough business over the past decade or...Read More

I was speaking with an American CEO a few years ago, just after he had been in Perth a few months. “What’s the biggest difference between doing business in the States and here?” I asked him. “You guys sure love your coffee meetings,” he remarked, “Everyone just rings me up or emails and says ‘Let’s...Read More

You’re rushing to a city meeting. You hate being late. The traffic lining up to enter the freeway this morning is particularly heavy, and cars are inching their way, preserving their position, as you all shuffle forwards. At a traffic light, on red, you all stop. To your left side is a petrol station, from...Read More

The repeated aggressive actions designed to belittle, humiliate or exclude is the act of bullying. Whether it’s in the school playground, online, at work or in the board room, there are four groups involved in bullying. They are present in all cases, and if the bullying behaviour is to stop, you have to deal with all four. Before...Read More

No one’s listening anymore. Not for long anyway, as in, not for more than a few seconds. In this twitter era of short concentration spans, communication is boiled down to 3 word phrases and little else. You get passing attention. There’s just so much ‘stuff’ going on, flying by on newsfeeds and instachatter. Recent elections around...Read More

Let us consider the desk of a music teacher. It’s a mess. Scraps of paper. Bits of old instruments. Manuscripts. Old tour programmes. Scrunched up notepad. Yesterday’s lunch remains. A half drunk cup of coffee. A lunky gonk. Some chewed pencils. A Music teacher’s desk is the desk of a creative mind. It’s a buzz,...Read More

I was lazily scrolling through LinkedIN the other day and got to that bit where people who you may know are served up to you as in some professional speed dating site (not that I know what that looks like). You know, the rows and rows of people who are linked to people you are linked...Read More