I almost set up a blog 5 years ago. My company was contemplating an IPO  at the time and a fellow CEO urged me to blog about the whole dang process. “When will you ever get the chance again?” Good point. I got as far as setting one up, but never did anything. Like so many blogs, it was abandoned (at birth in my case) … it just did not stand a chance, poor thing.

So why now? Well, in the past 5 years, a lot has happened. My company did not IPO, but I did sell it 2 years ago, and we have all moved on to work for our new masters. I have set up and encouraged clients to blog as part of their promotional work. I have delivered seminars & keynote speeches on blogging and social media, and have been posting on various blogs over the past five years. I suppose with the dawn of a new year, maybe it’s time to commit to something. It’s 2012, and that in itself sounds like a sci fi movie title.

Some say you should never be as unoriginal and amateurish as to name a blog ‘musings of…’. But I will.

It’s just musings from a 48 year old. Amateurish? Probably. But ‘blogs’ were always meant to be nothing more than “web logs” (where the word ‘blog’ comes from). It’ll be a diary of sorts. I don’t expect anyone to read it necessarily, but if you do, fine. I’ll not promote it, and I’ll not name myself in it. I aim to post every day, so I wonder what 2012 will hold? It’ll all unfold in 365 steps…

About the author

20+ years in Perth’s business, tech, media and startup sectors, from founder through to exit, as CEO, mentor, advisor / investor, and in federal and state government. Originally an economics teacher from the UK, working in Singapore before arriving in Perth in 1997 to do an MBA at UWA. Graduating as top student in 1999, Charlie co-founded aussiehome.com, running it for 10+ years before selling to REIWA, to run reiwa.com. In 2013, moved to Business News, became CEO, then worked on the Australian government’s Accelerating Commercialisation program. In 2021, helped set up and launch The Property Tribune, and was awarded the Pearcey WA Entrepreneur of the Year (at the 30th Incite Awards). In 2022, he became Director Innovation, running the 'New Industries Fund' at the Department of Jobs, Tourism, Science and Innovation (JTSI).

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