Almost unbelievable that this classic TED talk from Seth Godin is 10 years old, but still spine tinglingly good. 17 mins of your time spent well.
You have an idea, a new product, a new way of doing things… how do you get lift off? Simple, says Godin – make it remarkable – something that people will remark about.
Don’t talk to the mass market, talk to the fringes. The masses have too many options, not enough time, and have stopped listening. Who listens? The innovators and early adopters. Talk to them, and make it easy for them to talk to the rest of the market.
That second bit is now made easier with social media, as the early adopters/innovators are all over social media.
Now go do it.